There has been an upsurge in the demands of updated technology and other goods and services that were not talked about before, for instance, the demand for online grocery stores and health apps, etc. Availability of all categories of products due to enhanced tech usage has heightened the demand side of society. To meet the unlimited demands, several companies have cushioned themselves via digitalization. There has also been an increase in the multi-vendor website culture as it has allowed a revolution in digitalization.